Nicole Cardoza Nicole Cardoza Nicole Cardoza Nicole Cardoza

Don't tokenize people of color.

Get daily actions in your inbox. Subscribe Now ›

Happy Thursday,

And thank you for all the kind birthday wishes! Today's newsletter was inspired by the recent news at Bon Appétit, but also the nomination of Kamala Harris as vice-presidential candidate. We're watching the aftermath of the protests unfold as we march towards an election where racism will be centerstage. The next three months may be the most critical for dismantling white supremacy, and I'm glad we're committed to making an impact.

We have some new faces here 👋🏾  explore our website to learn more about this project, explore the archives for all 70 issues published since launch, and enroll your office or classroom with our corporate plans.

As always, your donations are greatly appreciated. You can give on our website, PayPal, Venmo (@nicoleacardoza), or by subscribing for $5/mo on our Patreon. Thank you for everyone that makes this newsletter possible.

Nicole

Share | Tweet | Forward

TAKE ACTION

Reflect on the following questions:

  • What's an example of tokenization you've seen in your own community?

  • How may you have you tokenized someone in the past?

  • What may tokenization look like at your office? Your school?

GET EDUCATED

By Nicole Cardoza

Bon Appétit magazine is experiencing an exodus of talent and staff in their video department, Test Kitchen, after accusations of tokenizing people of color. The controversy started in June when a photo of editor-in-chief Adam Rapoport in brownface surfaced online, leading to his resignation. This event sparked more extensive conversations on pay gaps between white workers and people of color at the organization, which the magazine pledged to address (NYTimes). Yet two months later, it looks like their efforts fell short. Three people of color (half of the non-white Test Kitchen staff) stepped down, and three others resigned in solidarity (NYPost). Many remaining staffers refused to appear in Test Kitchen videos until colleagues were paid fairly, and the organization has put the project on pause until September (NYPost).
 

To fully understand the controversy, we need to understand how tokenization works. Tokenizing is when individuals, companies, the media, and other platforms center a non-white person in a position of power to deflect calls of racism or discrimination. This is similar to “playing the friend card,” a concept we discussed in a newsletter last week. But tokenization is more commonly seen in public figures – like leaders, influencers, executives, lead characters in movies and books, etc. Tokenization is a sinister form of racism because, despite the fact that the individual is represented in a specific space, the system is usually failing them. It provides an illusion of change that’s not yet realized. These scenarios are especially easy to do in cases like Bon Appétit, where placing people of color on video visually depicts inclusivity that’s not fully realized behind the scenes.

A more general example of this is the “Black people in horror movies” trope. Often, the token Black person in a horror film was the most likely to die (TV Tropes). This came from early attempts to diversify movies by adding in a character of color, one who often wasn’t provided with character development and was easy to kill off. So despite what the film looked like, not everyone had the best chance of survival from the start. 

The term was popularized in the Civil Rights movement of the 1960s, and explained succinctly by Malcolm X in an interview with Louis Lomax, an African American journalist, in 1963:max

LOMAX: But we have made some gains…

MALCOLM X: What gains? All you have gotten is tokenism–one or two Negroes in a job or at a lunch counter so the rest of you will be quiet. It took the United States Army to get one Negro into the University of Mississippi; it took troops to get a few Negroes in the white schools at Little Rock and another dozen places in the South. It has been nine years since the Supreme Court decision outlawing segregated schools, yet less than ten per cent of the Negro students in the South are in integrated schools. That isn’t integration, that’s tokenism!

(via Teaching American History)
 

Tokenization is often a way for companies and other organizations to deflect blame or resentment. After criticism for racist hiring practices, companies may be quick to hire a DEI (diversity, equity, and inclusion) leader at the company to show progress. But that role alone may not be sufficient enough for change. According to the careers site Glassdoor, jobs related to diversity fell 60% between early March and early June due to coronavirus (Washington Post). Budget cuts often affect human resources departments, considering a decrease in staffing and hiring more directly impacts their workload. But, as sources argue in the article, these roles are actually incredibly important for navigating a pandemic disproportionately affecting people of color. But opportunities for these same roles spiked immediately after the protests, demonstrating a renewed urgency in the work – or at least, an urgency to look like the work is happening.

"
Companies use DEI programs for PR strategy and then slash them like they’re deadweight. Yes, some companies are facing difficult financial decisions, but *there could not be a worse time* to reduce the function that ensures your marginalized employees feel seen and heard.

Alex Lahmeyer, former Thumbtack diversity and inclusion lead, for Washington Post

 

And as we saw with the Bon Appétit example, oftentimes tokenized individuals are elevated as equals, but not treated as such. It’s more insidious to pretend an organization has equitable hiring practices by tokenizing people than not having them at all. 

We can also further tokenize people with our words and actions. Consider how people will use the fact that “we had a Black president” as a deflection for racism persisting in America. When we do this, we bypass the harm that marginalized communities experience (more about bypassing in a previous newsletter). We can do this in more damaging ways, too. During his first presidential campaign, Joe Biden referred to Barack Obama, who was a senator at the time, as “the first mainstream African American who is articulate and bright and clean and a nice-looking guy” (BuzzFeed). That comment implies that African American men generally are not bright, clean, or nice-looking, which isn’t just incredibly inaccurate. It reinforces the opposite of that statement in people’s minds. And, it takes away from the inherent strengths and talents of Obama himself.

Tokenization is exacerbated when the individual has additional marginalized identities. People that identify as both non-white and LGBTQ+, for example, can be tokenized because of one identity, the other or both. Consider the harmful racist rhetoric that Kamala Harris, whose appointment as a Black, Indian, and female vice-presidential candidate has received in the past 48 hours. 

As someone who’s personally been tokenized, I can speak to the burden it imposes on people in that position. I know how it feels to be propped up as an example, even when I know I’m being treated differently than my peers. It can place people of color in an uncomfortable position, perhaps finally in a role they’ve desired and pursuing something they care deeply about, but unsure if their presence is making things better or worse. I know I’ve stayed in roles hoping that I can make a difference, but realizing that I still don’t have the organizational power to create change. Tokenization often forces people’s hands, which is one of many ways white supremacy oppresses people of color.

Instead of tokenizing people, we should first focus on truly celebrating their accomplishments themselves, regardless of how they look in a world of systemic oppression. And we also must ensure that the spaces these people occupy genuinely support them. For example, instead of using the nomination of Kamala Harris for vice president as a deflection, we must acknowledge the challenges that people of color and women have faced historically to gain political leadership – you can read some history on the progress of Black leaders on Pew Research.

And when we see an example of tokenizing happening in front of us, it’s our responsibility to keep listening and learning. Ask more questions at your workplace, do research on companies on their hiring practices, and see if companies making new hires have committed beyond the press release. And if you have power and privilege, you can stand with other people of color taking a stand. Also, we don’t have to wait for an act of tokenization to start this work.

KEY TAKEAWAYS

  • Bon Appétit Magazine is experiencing a talent exodus after paying people of color less than white video talent

  • Tokenization is when people of color are hired or elevated to deflect accusations of racism or discrimination

  • Oftentimes tokenization provides the perception of change still yet realized

  • We must look beyond the person and hold systems accountable

RELATED ISSUES

PLEDGE YOUR SUPPORT

Thank you for all your financial contributions! If you haven't already, consider making a monthly donation to this work. These funds will help me operationalize this work for greatest impact.

Subscribe on Patreon | Give one-time on PayPal | Venmo @nicoleacardoza

Read More